Wednesday, April 16, 2008

What Do Women Want?

The answer to that age-old question is really not that tough. Let’s do the math…

1) Women were early adopters of the environmental movement – just ask Rachel Carson, environmental pioneer. “Women traditionally have been responsible for the care and welfare of families, which makes them especially sensitive to the importance of clean air and safe water,” according to the Environmental Protection Agency, itself a legacy of Ms. Carson’s work.


2) Women take the environment AND business very seriously. The Women’s Business Enterprise National Council recently surveyed 1,200 members and found that 71 percent are working to make their businesses greener. The survey also found that 60 percent are working to make their products greener.

Multiply this by the fact…

3) The majority of meeting planners are women. In 2007, MPI reported that two out of three members were women. This represents significant buying power in the meeting industry.

Equals…one huge opportunity to drive support for more environmentally responsible hotels, convention centers, transportation companies, caterers and exhibit contractors. The opportunity to increase business and to give us what we want--a way for our profession to make a difference in the health and lives of our loved ones—is tremendous.

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