Green Meeting Industry Council's leadership feels a strong need to move beyond awareness of green and toward driving change within the industry. Thus the new mission statement of the GMIC, “transforming the global meetings industry through sustainability” and a new visual brand identity. The new brand and mission statement integrate GMIC’s international outreach as well as its commitment to sustainability.
According to executive director, Tamara Kennedy-Hill, “It is important to balance the growing awareness of green with making a commitment to change behavior. The GMIC is not an organization that will be satisfied with merely a checklist. We realize these are important tools and will continue to provide training and tips for best practices. However, the leaders and members of this organization feel strongly about engaging the meetings industry to embrace responsible practices today in order to leave a legacy for future generations.”
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