It was daunting at best, but mostly terrifying. As I stood on the fifty-yard line my initial “freeze-fight-flight” response was to run across the field, up the stairs and get the first plane home. Thanks to my fellow MeetGreen team members, who believed we could make a difference even though their knees were knocking too, I stayed on the field.
As the media hype builds surrounding the Super Bowl in Giants Stadium (now MetLife Stadium), I am having flashbacks of:
- working with unions who weren’t really interested in sustainability when it would be much easier to just use bulldozers to clean up the parking lot trash and haul it away.
- conversations with caterers who didn’t know how to source food containers that could go into the compost stream with the uneaten food.
- convincing sponsors who wanted to hand out little plastic sample cups and spoons of their organic product, there must be a better way to minimize the packaging.
- managing volunteers who donated their time to help teach concert-goers from New Jersey and New York how to recycle, when most of them hadn’t started recycling at home.
Fast forward to 2014, where the headlines read this will be the “Greenest Super Bowl Ever.” This time I am watching from the stands (aka my couch) not the 50 yard line. I am rooting for the Stadium Operations Team we worked with and hoping that the groundwork we laid together nearly 7 years ago has made their greening efforts a little easier this week.
Past blogs with links about greening Giants Stadium and the Live Earth Concerts: Leaving a Legacy and Hotter Than It Should Be.