Tuesday, August 26, 2014

Two (More) Words

In article entitled, "Two Words," recently published in Smart Meetings, Jim Spellos taught us everything we need to know about the tech landscape as it relates to events, in just two words.  I highly recommend reading and adopting his wise words.  He included the words, Sustainable Events, understanding sustainability and technology are inseparably linked in this context. 

One of Jim's favorite projects, the Whole Earth Calculator, was recently endorsed by The White House as part of President Obama's directive on greenhouse gas emissions.  The Whole Earth Calculator converts the total pounds of paper products and plastics that are diverted from landfills into the amount of carbon dioxide that is not produced as a result, and then sends this information to social media. The tool can also be used to convert total pounds of donated food into meal equivalents and carbon dioxide averted equivalents.  Simply brilliant!

Moving forward, the two words, Sustainability and Technology, will remain inseparably linked.  They will provide tools to make meeting professionals lives easier and more environmentally friendly.  In fact, they already have, e.g. online registration, conference apps and hybrid meetings.

Jim Spellos talks about embracing change, because "you really don't have a choice." Certainly this is true for both technology and sustainability.  I would like to add my two words worth, "Start Today," because the future was never brighter for meeting professionals ready to make a change.

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