This quote was from a keynote panelist at the Society of Independent Show Organizers' CEO Summit. This Summit is where the key players in the industry make connections and talk about today's reality and the future possibilities. From discussions and presentations, it was obvious that business has changed and those that survive will be reinventing themselves.
The recession is opening up possibilities for strategic partnerships, corporate restructuring and innovate solutions to everyday challenges. More CEOs are willing to "look outside the box" and have conversations that would not have occurred under different economic conditions.