We talk about the journey to sustainability being just that--a journey. No one is 100% sustainable. It is important to be transparent along the way, sharing where you are on the journey and what practices you are currently working on implementing. I found a great example of that today.
Joie de Vivre Hotels is a large boutique hotel chain in California. I have blogged before about staying at one of their properties and the incredible practices they have in place. Sustainability is core to all of their business practices and you know that from the moment you walk into the lobby and are greeted. Now I find they have a website that rates their properties with a scorecard http://www.jdvhotels.com/greendreams/scorecard. This scorecard lets me know some properties are further along the journey than others and I will know what to expect when planning a meeting or booking a room.
Wouldn't it be great if all hotel chains would provide this information for us!