Thursday, May 21, 2009

The ROI of Sustainable Meetings

"Where have you seen the greatest ROI in being involved with sustainability initiatives for you or your organization?"

That was the question posed to Green Meeting Industry Council members in a survey released this week. Their answers...

44.3% Increased Brand Marketing Exposure for the Organization
39.6% New Business Opportunities
33% Professional Development
25.4% Promotional Opportunities
13.2% Other

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