The Eco-Event Zone that is.
What is an "eco-event zone"? It is where multiple organizations are planning meetings in the same city and work together on greening initiatives. These zones started as a natural outcome of planners at the Green Meeting Industry Council conference discussing which cities they were going to next and what greening practices either were available or needed to be put into place. As they talked, they realized their incredible collective buying power and the influence they could have over local venues and vendors. They worked together to make change--all for one and one for all.
There is a case study reflecting a recent eco-event zone in Corporate Meetings & Incentives
Want to be in the "Zone"? Ask the CVB who else is coming to their fair city and talk to other planners at industry meetings. It is easy to get started working together!