Monday, January 30, 2012

Name Badges Change Lives

Looking for an innovative solution to name badge collection for reuse? Look no further!

IMEX America 2011 ran a badge-back legacy program sponsored by Estoril. As participants left the exhibit hall they had the opportunity to recycle their badges into one of two distinct badge boxes. One bin was for Opportunity Village, a local non-profit employing people with intellectual disabilities. The other bin was for The Shade Tree, a local grassroots non-profit with a mission to provide a safe shelter to homeless and abused women and children. For every badge recycled a donation was made to support one of the projects.

Not stopping at the bins, there was also time during the event to tour both of these organizations. Exhibitors were asked to donate items from the show floor to the Thrift Store at Opportunity Village as well.

This is a brilliant strategy which incorporated a sponsorship opportunity; environmental initiatives of collecting name badges for reuse and donations from exhibitors; and a social initiative to support local non-profit organizations. Everyone wins!

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