“There was a sizeable jump in the number of meeting planners who are planning or expect to plan a green meeting, led by 51% of independents (a 16% jump over the last survey) and followed by 46.8% of corporates (a 10.5% jump over the last survey), and 44.4% both of association planners and government planners," reports Tyler Davidson, Editorial Director, Meetings Media. He goes on to say, "It’s a buyer’s market, and the buyer’s appear to want green, although communicating potential cost-savings always remains a perception problem."
This is a sneak peak at the 2009 Meetings Market Trends Survey which will be published in February by Meetings Media. Meetings Media recently completed their survey of 628 meeting planners primarily based in the US. Besides the green info, it’s a comprehensive survey detailing key aspects of meeting planning, segmented by association planner, corporate planner, independent planner and government planner.
If you are interested in getting it (for free!), you can sign up for a subscription at: http://www.meetingsmedia.com/subscribe, if you do not already subscribe to any of their editions.
In my next post, another sneak peak at the survey. I will reveal what elements of green meetings planners are adopting first!