Tuesday, July 13, 2010
You have recycled, conserved, reused, diverted, minimized and monitored. Now it is time to reap the benefits--the data. Because if you are going to invest the time and energy to implement sustainable practices; why not track those initiatives?
Here is an example of what collecting the data can do for you.
Let's say you are producing a conference program using the equivalent of 30,000 sheets of paper and have switched from virgin paper to 100% post-consumer recycled paper this year. You know you have had a positive effect upon the environment--but how large? Now use the handy the Neenah Environmental Calculator http://www.neenahpaper.com/ECOPaperCalculator/index.asp?ft=Home to do your work for you.
With a push of a button you will learn making this one change saves 1,313 pounds of wood, but it also tells you it saves a total of 4 trees that supply enough oxygen for 2 people annually. You also saved 1,917 gallons of water enought to take 111 eight minute showers.
The raw data is now a compelling mental picture--that's data poetry. This poetry enables you to enroll your key stakeholders--senior management, clients, shareholders, media, attendees--and share your story. One that can only be told if you measure your sustainable practices.