Thursday, July 22, 2010

Yep, Data Confirms It!

“This data confirms something we’ve long suspected,” boasts Alison Presley, Manager of Travelocity's Travel for Good Program.

Travelocity allows consumers to rate its hotels on a scale of 1-5 smiley faces. When the company studied the reviews for green hotels, a fascinating trend emerged. Consumers gave 83 percent of non-green hotels three smiley faces or more--but they gave a whopping 94 percent of green hotels three smiley faces or more. “Our eco-friendly hotels care deeply about the entire experience they provide and that attention to detail translates into an awesome stay overall,” states Presley. Here's the full story

While I will admit I have been on a "data binge" lately to make a point about the importance of measuring and reporting, the reality is our industry is now embracing measurement as the next step in this journey so the data is free-flowing and readily available. Just like in the Travelocity article--the data confirms it!

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