Thursday, January 6, 2011

Your Hotel's Green ROI

Looking for the business case benefits for a standardized and measurable sustainability program for your hotel? Here are five top benefits with links to recent articles and web sites which may help you make the case:

  1. Cost savings. A 10 percent reduction in energy consumption alone would have the same financial effect as increasing the average daily room rate (ADR) by $2.45 in full-service hotels.

  2. It provides a competitive advantage. Travelocity Endorses Hilton's LightStay Program, adding properties participating in the program to their green directory:

  3. Government agencies and corporations are mandating selection of sustainable suppliers. GSA Bulletin requires 'greening' of government travel/meetings, showing preference to those properties that have validated measurement initiatives:

  4. Individual consumers have 'green' travel preferences. SFO Community Marketing Second Annual Green Traveller Survey:

  5. Innovation. The Harvard Business Review also has a good article on why sustainability is
    now the key driver of innovation: Learn why top companies are paying attention to the issue.

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