That is the message from L. Hunter Lovins, keynote speaker at the Greening The Hospitality Industry Conference www.greenmeetings.info. Lovins of Natural Capital Solutions, discussed the "sustainability imperative" business is facing today and how vitally important it is to an organization's survival.
Instead of the triple bottom line, she recommends the Integrated Bottom Line which includes:
-Financial performance
-Ability to drive innovation
-Cutting risk
-Attraction and retention of the best talent
-Labor productivity
-Market share
-Supply chair and stakeholder management
-Reducing distrust
Thought-provoking ideas for further discussion throughout the conference!
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