That is the message from L. Hunter Lovins, keynote speaker at the Greening The Hospitality Industry Conference www.greenmeetings.info. Lovins of Natural Capital Solutions, discussed the "sustainability imperative" business is facing today and how vitally important it is to an organization's survival.
Instead of the triple bottom line, she recommends the Integrated Bottom Line which includes:
-Ability to drive innovation
-Attraction and retention of the best talent
-Supply chair and stakeholder management
Thought-provoking ideas for further discussion throughout the conference!